SENIOR THINKING. HANDS-ON DELIVERY

Tell My Story is a strategy, communications and delivery business led by Riaan Schmulian. We help leaders and organisations get clear on what matters, build the right plan and turn that plan into work people can see, understand and act on.

Riaan Schmulian
Founder,

I started Tell My Story with a clear purpose: to help people and organisations take control of their narrative. Over the years, I’ve worked across political campaigns, brand strategy, and content creation, helping leaders and businesses communicate with clarity, purpose, and impact.

My background combines strategic thinking with hands-on production. I’ve led national campaigns, developed messaging strategies, and produced video content that connects. I’ve also produced a sports documentary, bringing together my love of storytelling and sport to create something both compelling and culturally relevant.

I believe the right story, told the right way, can open doors, shift public perception, and move people to action. That’s what drives the work we do at Tell My Story.

If you’re navigating change, launching something new, or want to shape how the world sees you, I’d love to help you tell your story.

Bob Moore
Creative Writer,

I have over 20 years' experience in advertising, working on major global brands in both London and NZ, across everything from TV, online, social, print, radio, OOH, you name it.

My main focus is always adland, but I enjoy all formats of writing so during this time I have also been a contributor to Private Eye (5 yrs), When Saturday Comes, Match of the Day and M2 magazines.

In 2007 I had a travel narrative book published (The 1 Thing) and in 2014 a movie produced (Rest For The Wicked) so you can imdb me if you like. Based on a short I wrote and produced in 2015, my next feature (Still Standing) is currently in pre-production.

Over the last few years I have also helped to develop, storyline and write for numerous television projects including critically acclaimed TVNZ/Warner Bros TV black comedy Fresh Eggs, and an upcoming sci-fi series for HBO Asia.